MBC – CHEQUE

CHANNELS

SMS, IVR, APP

year

2017

ABOUT

A campaign that offers participants from more than 16 countries, a chance to win huge cash prizes via draws. The campaign is being promoted on-screen (TVC) and digitally. After registration, a participant is able to increase his chances by answering to questions and unlocking bonus phases. MBC Cheque is a multi-time zone, cross-operator, cross-country project that is known in the MENA region.

KPIs AFFECTED

VAS revenues, brand engagement

CHANNELS

SMS, IVR, APP

year

2017

ABOUT

MBC Cheque is a campaign that offers participants, from more than 16 countries, the chance to win huge cash prizes via draws. The campaign is being promoted on screen (TVC) and digitally. After registering using any of the above methods, a participant is able to increase his/her chances by answering to questions and unlocking bonus phases. MBC Cheque is a multi-timezone, cross-operator, cross-country project that is known all across MENA region.

KPIs AFFECTED

VAS revenues, brand engagement

MEET US AT MWC 2018
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