MTN SOUTH AFRICA – SMART CHALLENGE

Year

2016

duration

20 months+

CHANNELS

Web application & SMS

ABOUT

Smart Challenge is the longest and the most reputable rewarding campaign in South Africa, powered by MTN. Smart Challenge comprises of a trivia game and an SMS content subscription service. Users have to answer trivia questions and/or join the content service in order to gather points for the weekly, quarterly and grand prize cash draws. More than 220 winners have already won cash prizes!

KPIs AFFECTED

VAS revenues, brand engagement

Year

2016

duration

20 months+

CHANNELS

Web application & SMS

ABOUT

Smart Challenge is the longest and most reputable rewarding campaing in South Africa, powered by MTN. Smart Challenge comprises of a trivia game and an SMS content subscription service. Users have to answer trivia questions and/or join the content service in order to gather points for the weekly, quarterly and grand prize cash draws. More that 220 winners have won cash prizes!

KPIs AFFECTED

VAS revenues, brand engagement

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