MTS RUSSIA – MILLION PRIZES

Year

2017

CHANNELS

Native App, Web application, SMS

ABOUT

MTS Million Prizes is a holistic, multichannel, marketing activity of various campaigns, launched throughout the year. It is comprised of 3 separate campaigns, each with a unique USP, different goals and mediums: Avtomat Prizov, Smart Quiz and Blitz. Million Prizes is designed to enhance the versatility of the MTS brand, increase the NPS score and generate VAS & core revenues. The campaign rewards loyal customer for their Top Up by participating in various games in every corner of the country.

KPIs AFFECTED

Top Up Value, VAS Revenues, Brand Engagement, NPS

Year

2018

CHANNELS

Web application, SMS, Native App

ABOUT

MTS Million Prizes is a holistic, multichannel, marketing activity of various campaigns launched throughout the year. It is comprised from 3 separate campaigns, each with a unique USP, different goals and mediums Avtomat Prizov, Smartphone Promo and Smart Quiz. Million Prizes is designed to enhance the versatility of the MTS brand, increase the NPS score and provide additional revenues to the service. The campaign rewards loyal customer for their Top Up and for participating in various games in every corner of the country.

KPIs AFFECTED

Top Up Value, VAS Revenues, brand engagement, NPS

MEET US AT MWC 2018
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