VIVA KUWAIT – SCORE 11

Year

2016

duration

18 months+

CHANNELS

Web application & SMS

ABOUT

A football themed interactive campaign combining a daily subscription service, an SMS trivia game and the “Score11” web-game. Participants answer questions and accumulate points for the draws of cool prizes. The service was so successful that it remains alive after 1½ year.

KPIs AFFECTED

VAS revenues, data consumption

Year

2016

duration

18 months+

CHANNELS

Web application & SMS

ABOUT

VIVA launched a thematic interactive campaign for the Euro2016 Championship including daily subscription service, SMS trivia game and the “Score11” web-game. Participants answer questions and win points against draws for cool prizes. The success of the service was such that after changing is them is still live after 1½ year.

KPIs AFFECTED

VAS revenues, data consumption

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