MTS is the leading Russian Mobile Operator, with more than 80 million subscribers.
The challenge was to create a unique web based interactive quiz game, using exclusively new interactive technologies. The campaign’s goal was to increase MTS brand awareness and at the same time reward customers’ engagement and loyalty through gamification and prizes.
GU Group combined its expertise on digital technology and interactive campaigns with MTS’s flagship loyalty rewards scheme “Cashback” in order to create these holistic solutions.
Swipe & Win is a fully digital interactive photo-quiz WebApp game, through which participants, apart from high daily and monthly cash prizes, can instantly win cashback amounts. Cashbacks can be used in order to purchase telco bundles as well as any other service or product available at MTS’ loyalty program.