Zambia Millions

GU Group > Zambia Millions

CASE STUDY

Zambia Millions Mobile Lottery

Provide mobile subscribers in Zambia with an exciting,
easy to play lottery game, accessible via SMS.

AT A GLANCE

1.5m+

players

35m+

lottery coupons

675k+

winning coupons

K1.75m

highest Jackpot

THE CHALLENGE

There are currently three telecommunication companies in Zambia, Airtel, MTN and Zamtel with a total of more than 13.5 million customers, representing a penetration rate of approx. 80%.

One of the main challenges was to boost the mobile money platforms of the three operators, increase their Mobile Money user bases and the transactions happening on their Mobile Money ecosystems.

Having the significant aid of our local partner, we proposed to Airtel, MTN and Zamtel the design of a mobile lottery (6/49) game (the first mobile lottery in the country) which would reward its winners via Mobile Money, boosting in that way the operators’ Mobile Money transactions and activations, as well as bring more revenues to the three companies.

THE STRATEGY

Our strategy included a solution that was appealing to the MNOs, an exciting lottery game available via SMS, rewarding customers with many cash prizes via Mobile Money in order to increase the transactions on the Mobile Money ecosystem but also to bring new Mobile Money users and generate more revenues for the operators.

Transparency & Credibility

Zambia Millions is based on audited and certified processes. The random number generation algorithm used to conduct the electronic draws of the mobile lottery is prepared by random.org and independently audited and certified by eCOGRA.

Social Responsibility

We are dedicated to giving back to communities in need. This is why a considerable percentage of revenues made by Zambia Millions is given away in donations yearly.

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