he Zambia telecommunications market can be considered as one of the better developed in Sub-Saharan Africa, with three active operators and an 80% mobile penetration rate. For us at GU Group, this became an opportunity for the development of a solution that would help usher the market into a new era.
The main challenge came in the form of Mobile Money. What we needed was to create a strategy to boost the existing Mobile Money platforms, increase their user base and the number of transactions happening on Mobile Money ecosystems.
In the end, our proposal to the three operators was the design of a mobile lottery (6/49) game (the first mobile lottery in the country) which would reward its winners via Mobile Money.